Updated November 2026
I still remember the email. Years ago, a note from the Cuddl Duds team landed in my inbox asking if I’d like to work together. They were one of the very first brands to ever reach out to me, and from day one, they just got it. They understood my personal style, and they understood what it really means to live your entire life in Chicago and the Midwest. (Translation: layers. So many layers.)
So when they asked me to design a collection with them, it never felt like a new partnership. It felt like the next chapter of a friendship that started with one email.
A little over a year ago, my very first Cuddl Duds x Jennifer Lake collection launched. It’s officially sold out now, and before we get to what comes next, I want to tell you the story behind it.
A Partnership That Started With a First Yes
Cuddl Duds was one of my very first paid brand partners for Style Charade, back when I was still figuring out what this little blog could be. We’ve worked together every single year since. That kind of loyalty is rare in this industry, and I don’t take it for granted.
Here’s something I don’t talk about enough: I say no to most collaboration offers. A collection is a promise to you, and I take that seriously. Before I say yes, I ask myself two questions. Would my community actually love this? And does it fill something missing in the market? With Cuddl Duds, both answers were an easy, resounding yes. I’d been wearing their fleece pants, wraps and pajamas year-round for years. They’re my secret weapon on planes and in freezing hotel rooms.
What I Learned Designing a Collection With Cuddl Duds
I flew to New York for design meetings and spent hours on calls with the Cuddl Duds team. We went through analytics, sales data and market insights together. But what stayed with me most wasn’t a number. It was the people. Their team is wildly talented, and so open to building something together. And they never once shied away from prints, patterns or color, which, if you know me at all, is music to my ears.
The data told us what women were reaching for. My gut told us the details that would make it feel special:
- A racing stripe down the sleeves and legs, because a little sporty detail makes loungewear feel pulled together.
- A slightly cuffed jogger, so it doesn’t slide up your legs and still shows off your sneakers.
- Pockets. Always pockets.
- Prices under $75, because comfort shouldn’t be a luxury.
The biggest lesson? The best collaborations happen when both sides bring something the other doesn’t have, and when everyone is willing to say yes to the bolder idea. Cuddl Duds brought decades of fabric expertise and data. I brought what I hear from you every day in my DMs. As for what comes next? I’m so excited to see.
Where to Shop the Collection Now
The collection sold out at Macy’s, and I’m so grateful to every one of you who made that happen. If you’re still hunting, a few last pieces are on Cuddl Duds’ website, now 50% off:
- Fleecewear with Stretch Half-Zip Pullover: $27 (originally $54), in black, navy blazer, dark purple and oatmeal heather.
- Fleecewear with Stretch Cropped Jogger: $20 (originally $40), in the same four colors.
Size tip: both pieces have a relaxed fit. Take your true size, or size down if you’re in between.
What I’m Wearing From Cuddl Duds This Winter
My love for Cuddl Duds didn’t end with my collection. These are the pieces I’m reaching for this season, all at Macy’s:
- Snuggle Up Sherpa Bed Jacket: the coziest layer for reading in bed on dark winter nights.
- Fleecewear with Stretch Hooded Wrap: I’ve worn their fleece wraps for years, and this one goes from the couch to the car.
- Fleecewear with Stretch Legging: the base layer every Chicagoan needs from November to March.
The Original Launch Details
On September 19, 2025, our very first Cuddl Duds x Jennifer Lake loungewear capsule collection officially launched exclusively at Macy’s online. This launch is extremely special to me after working with Cuddl Duds for more than a decade. In fact, they were my one of my very first paid brand partners for Style Charade back in the day, and we’ve worked with them ever single year since. So it was a natural fit to work with them to create something unique and special for you!
As so many of you know, brand collections are something I absolutely LOVE. At the same time, I’m very cautious about agreeing to them. As such, I’ve only moved forward with two collabs to date. The results have been a true joy, and I’m grateful to be coming out with my 16th capsule with Sail to Sable (soon!), and you can also purchase items from my Mark & Graham travel collection.
With every opportunity, I carefully evaluate if you, my beloved community and friends, would actually love what we’re designing. Moreover, I especially ask, “do these pieces fit into something missing in the market?”
When the Cuddl Duds opportunity presented itself, it was a resounding, “YES.” After all, I sincerely wear their pieces year round. You’ll find me constantly wearing in their fleece pants, lightweight tops, fleece wraps, and pajamas every season without fail. In fact, they’re my go-to travel pieces for added comfort on planes and freezing hotel rooms. Plus, the PRICE for the quality. All of these pieces retail under $75.
So what do you need to know about the Cuddl Duds Jennifer Lake loungewear capsule collection? Let’s dive in!
CUDDL DUDS x JENNIFER LAKE
First, if you’re new to Cuddl Duds – you are going to be in HEAVEN. Simply put, they are the queen of all things layers and feature the most comfy fabrics around. Best of all, they are timeless styles that will always work in your closet.
As a lifelong Chicagoan, I live in layers. The Midwest’s unexpected weather makes it invaluable to have comfy, cozy pieces on hand.
Last year, I flew to NYC for design meetings and had many calls with the incredible team at Cuddl Duds. We went through analytics, data, and market insights to ultimately create pieces that are irresistibly comfy and versatile.
What resulted are two separate loungewear pieces made out of Cuddl Duds’ signature Fleecewear with Stretch fabric, including a Half-Zip Pullover and matching Cropped Joggers. To add an extra design element, I also added a complementary racing stripe down the sleeves and pants. It adds that stylish touch that takes the items to the collection next.
Both pieces came in four different colors. While they’re sold separately, they work perfectly together or can be worn separately.
They make great holiday gifts, gifts for yourself, and beyond.
FLEECEWEAR WITH STRETCH 1/2 ZIP PULLOVER
There’s something so fabulous about a half-zip top, right? With its mock neckline with zipper front, making it easy to throw over your head and go. It’s also the perfect style to tie around your waist or over your shoulders to use for when you get cold. This style offers a relaxed fit and features a raglan sleeve and contrast side panel on the sleeves.
The Cuddl Duds Jennifer Lake Half-Zip Pullover is available in black, navy blazer, dark purple, and oatmeal heather and is priced at $54 (also available HERE).
FLEECEWEAR WITH STRETCH CROPPED JOGGER
Next up is our Fleecewear with Stretch Cropped Jogger, something I immediately knew that we should create. I absolutely love a slightly cuff leg opening so the jogger doesn’t slide up your legs, and also shows off your sneakers and shoes. We also designed it to have pockets, and a contrast panel down the side.
The Cuddl Duds Jennifer Lake Cropped Joggers are available in black, navy blazer, dark purple, and oatmeal heather and is priced at $40 (also available HERE).
SIZE GUIDE
So which size should you should get? Keep in mind, these styles are designed to have a more relaxed fit. Therefore, feel free to take your true to size, or if you’re between sizes, I’d recommend sizing down.
WHEN DID THE CUDDL DUDS JENNIFER LAKE COLLECTION LAUNCH?
The Cuddl Duds Jennifer Lake loungewear capsule collection officially launches on Friday, September 19, 2025 on Macy’s.com and CuddlDuds.com.
FINAL THOUGHTS
Thank you to the phenomenal team at Cuddl Duds and Macy’s for believing in us. It’s never lost on me how fortunate we are to have these types of opportunities. Moreover, a major thanks to you – our community, for continuing to show up for us. We know you’ll love these pieces, and I can’t wait to see how you style them!
Also, stay tuned for more exciting announcements coming up! 🙂