After 17 seasons (and counting!), I’m elated to formally announce the Sail to Sable x Style Charade Dress Collection for holiday 2025. These festive, fashionable designs are a true reflection of the learnings and feedback we’ve received from you season after season. As always, we’ve poured ourselves into every aspect of the designs, including fabrics, fits, and statement silhouettes.
Our goal? To meet (and exceed!) your winter and holiday wardrobe wishes and needs. The Style Charade brand has always been about investing in pieces that are effortless and timeless. I truly feel we’ve hit the mark with these styles.
My favorite part of our Holiday 2025 collection? The price point. Every single dress in this capsule is under $200. After all, prices are skyrocketing everywhere, and we care deeply about providing beautiful pieces that will last the test of time while not breaking the bank.
Therefore, whether you’re seeking a sequin party dress for New Year’s or that perfect date night look – we have you covered. The patterns and prints are a mix of haute holiday meets winter glam. Think tartan, plaid, brocade, and of course – sequin.
Sail to Sable x Style Charade Dress Collection
Our holiday capsule collection includes five dresses designed to be versatile for all aspects of your life. Looking for a fabulous holiday dress for an office party? Check. A gorgeous style for holiday family photos or a gathering with loved ones? Done and done. No detail has been overlooked: from linings and sturdy zippers/buttons and everything in between.
Plus, all styles fit true to size and will be available in sizes XXS-XXXL.
To showcase these holiday-ready looks, we returned to one of our favorite resorts, The Greenbrier. The expansive property with its amazing wallpapers, fabrics, and prints made for the perfect backdrop. We’ve captured previous capsules at The Greenbrier, and it was a joy to return this year.
Charlotte Sequin Dress {$198}
Our bestselling, cult classic Charlotte is back for another season. So many of you consistently message me about this stunning silver sequin style more than any others we’ve designed. In fact, we love getting notes from you about various brands trying to knock us off, lol. It cracks me up every time! 🙂
Trust me, you can’t dupe Charlotte. There’s a reason why it continues to be a staple. I also get DMs from many of you looking to find it on resale sites and never being able to find it. That’s one of the best compliments because it means people are buying it and keeping it. Love that!
Above all, we’re thrilled to bring it back this year for those of you who haven’t had the chance to get your hands on it.
So what makes the Charlotte Sequin Dress so amazing? Well, other sequin dresses on the market are too snug, short, or frankly just trying too hard, lol. With our silhouette, you get long, blouson sleeves that can be pushed up comfortably, pockets to store items, and fully-lined body for a cozy feel. Plus, the three-tiers make it easy to wear to dinner, go dancing, move around, and never feel held back by the design.
Of all the dresses I’ve ever designed, Charlotte will always be my favorite. So glad it’s so many of yours too! I can’t guarantee we’re going to bring back the silver again, as I’ve toyed with so many other versions. Therefore, if you’ve had your eyes on it – I recommend investing this season.
Abby Dress in Blackwatch {$198}
Our Abby Dress is back with not just one but two different versions. First up is the Abby Dress in Blackwatch tartan, a gorgeous navy blue pattern with a hint of hunter green. I designed the Abby Dress to have a built-in tie at the waist to cinch things in the perfect spot. Additionally, the dress may be worn three ways, as you can tie the bow in the front, in the back, or just knot it.
Additionally, this dress features a button-down front, pouf sleeves, and a collarless neckline for a clean look. There are infinite ways to style the Abby, and I can’t wait to see which version you select!
Marie Maxi Dress {$198}
Bring on the brocade! Friends, this fabric is SO luxe. I’m a bit in shock we’re able to sell it at the under-$200 price point. Trust me, this dress looks like a million bucks (and feels like it too). The structure and volume is solid yet soft. I also love the fabric features small gold dots to add the perfect hint of sparkle and shine.
Plus, the Marie Maxi Dress is one of my go-to’s for winter. It’s easy to style with tights, boots, and layered with a cardigan or blazer to stay warm. Love!
Over the years, the Marie Maxi has been a customer favorite, and I know this one is perfect for your holiday and winter wardrobe.
Hudson Silver Sequin Dress {$198}
Say “hello” to our gorgeous Hudson Dress in silver sequins! Last year, we created the Hudson style in navy sequins, and it flew out the door. This year, we chose to bring it back in silver, knowing how many of you asked for it in this hue.
Hudson is slightly more fitted than the Charlotte, fully lined, and the ultimate party dress. It features a tunic neckline with a chich standup collar. Plus, like the Charlotte, the sequins are surprisingly soft, so it’s easy to wear all day and night. I love layering a black blazer over this dress when going out. The flutter sleeve always gets compliments, and the shine is just too good!
Abby Dress in Red Tartan {$198}
Yay! We are thrilled to be sharing this style because we’ve never offered our collection in a red tartan print. Isn’t this darling? The pop of red is so chic, and I love pairing it with a red lip and accessories.
Have you heard of the “unexpected red theory?” It’s an interior design perspective where a small, unexpected pop of red can significantly enhance a room’s aesthetic by making it feel more complete and balanced. The same is true of your wardrobe. A perfect red dress (or, in the case, a red tartan dress) really makes all the difference.
Overall, I find the Abby to fit true to size. If between sizes (and if you have a slightly larger bust for your size), I’d recommend sizing up.
When Does the Style Charade Dress Collection Launch?
The Sail to Sable x Style Charade dress collection officially arrives this Tuesday, November 11th at 10 AM EST on sailtosable.com and at select independent boutiques nationwide.
In Closing
It’s been an emotional journey to date, and we continue to learn a bunch of lessons in the process. One thing remains true – the best outcome of any business relationship is finding true gems of humans along the way. Those individuals who are kind, loyal, thoughtful, and forever open to doing the journey together. After 17 seasons, it’s never lost on me how fortunate I am to have this community. Additionally, I’m forever grateful to the Sail to Sable team, who work tirelessly with us to make these capsules possible.
In a world that’s committed to looking for “what’s new” and “what’s next,” I’m thrilled to know there’s still a thirst and hunger for our designs.