Effective date: November 1, 2026
Style Charade (stylecharade.com) is owned and operated by Jennifer Lake. In this policy, “Style Charade,” “we,” “us” and “our” refer to Jennifer Lake and Style Charade. This Privacy Policy explains what information we collect when you visit stylecharade.com (the “Site”), subscribe to our newsletter or contact us, how we use it, who we share it with, and the choices you have. By using the Site, you agree to this Privacy Policy and our Terms of Use.
Information We Collect
Information you give us. When you subscribe to our newsletter, leave a comment, fill out a form or email us, we collect what you choose to share, such as your name, email address and the content of your message or comment.
Information collected automatically. Like most websites, the Site and the services we use collect certain information when you visit. This includes your IP address, browser and device type, operating system, referring website, the pages you view, the links you click, the time and date of your visit and your approximate location (city or region) based on your IP address. This information is collected through cookies, pixels and similar technologies, described below.
Comments. When you leave a comment, we collect the information shown in the comment form, along with your IP address and browser information, to help detect spam. An anonymized string created from your email address may be sent to the Gravatar service to check whether you use it and display your profile picture. Comments may be checked by Akismet, a spam-prevention service.
How We Use Your Information
We use the information we collect to:
- Operate, maintain and improve the Site and our content
- Send our newsletter and other emails you have signed up for
- Respond to your questions, comments and collaboration inquiries
- Understand how readers find and use the Site, such as which posts are most popular
- Measure the performance of our content, social media and advertising
- Protect the Site from spam, fraud and security threats
- Comply with legal obligations
Cookies, Pixels and Similar Technologies
Cookies are small files stored on your browser or device. Pixels (also called web beacons or tags) are small pieces of code that let a website or a third party know that a page was viewed or an action was taken. We and our partners use these technologies to keep the Site working, remember your preferences, understand traffic and measure marketing.
The main categories are:
- Necessary: needed for the Site to function and stay secure.
- Functional: remember choices you make, such as the details you enter in a comment form.
- Analytics: help us understand how visitors use the Site.
- Marketing and affiliate: help us and our partners measure the results of our content, social media and advertising, and credit us for purchases made through our links.
Third parties, including Meta, may use cookies, pixels, web beacons and similar technologies on the Site to collect or receive information from the Site and elsewhere on the internet, and use that information to provide measurement services and target ads. You can learn more and manage your ad preferences through Meta’s ad settings and the Digital Advertising Alliance’s opt-out page.
Managing cookies. Most browsers let you block or delete cookies through their settings. If you block cookies, some parts of the Site may not work as intended.
Third-Party Services We Use
We work with trusted third-party services to run the Site. Each has its own privacy policy that governs how it handles your information:
- Google Analytics (Google LLC), to understand Site traffic. Learn how Google uses data at Google’s privacy page, or opt out with the Google Analytics Opt-out Browser Add-on.
- Meta Pixel (Meta Platforms, Inc.), to measure the results of our content and advertising on Facebook and Instagram.
- Jetpack (Automattic Inc.), for Site statistics and security.
- Mailchimp (Intuit Inc.), to send our newsletter. When you subscribe, your email address and any other details you provide are stored with Mailchimp, which also tracks whether emails are opened and links are clicked.
- Akismet and Gravatar (Automattic Inc.), for comment spam prevention and comment profile pictures.
- Content delivery and fonts, including image and file delivery networks and Adobe Fonts, which may receive your IP address when they deliver files to your browser.
- Embedded content from Instagram, YouTube, Pinterest and other sites. Embedded content behaves as if you visited the other site directly, and that site may collect data about you, use cookies and track your interaction with the embedded content.
Affiliate Links
Style Charade participates in affiliate programs, including LTK (rewardStyle), ShopMy, the Amazon Services LLC Associates Program and others. This means some links on the Site, in our emails and on our social channels are affiliate links, and we may earn a commission if you make a purchase after clicking one, at no extra cost to you. As an Amazon Associate, I earn from qualifying purchases.
When you click an affiliate link, the affiliate network and the retailer may place cookies on your browser or collect information about your click and purchase so that the sale can be credited. Amazon and other affiliate partners may monitor, record and use information about the Site and the people who visit it in connection with these links. We do not receive your name, payment details or other personal information about your purchase; we see only general sales reports. Your purchase is governed by the retailer’s privacy policy.
How We Share Information
We do not sell your personal information for money. We share information only:
- With the service providers listed above, who help us run the Site, our newsletter and our business
- With affiliate networks and retailers, as described in the Affiliate Links section
- When required by law, such as to respond to a subpoena or court order, or to protect the rights, property or safety of Style Charade, our readers or others
- If Style Charade is sold, merged or transferred, in which case your information may be transferred to the new owner, who would continue to handle it under this Privacy Policy
Email Communications
If you subscribe to our newsletter, we will send you emails with new posts, product finds, sales and other updates. You can unsubscribe at any time using the link at the bottom of every email, or by emailing us at hello@stylecharade.com.
Your Privacy Rights and Choices
Depending on where you live, you may have the right to:
- Know what personal information we have about you and request a copy
- Ask us to correct information that is inaccurate
- Ask us to delete your personal information
- Opt out of the use of your information for targeted advertising, or of the “sale” or “sharing” of personal information as those terms are defined by some state laws
- Withdraw your consent where we rely on it, such as for newsletter emails
- Not be treated differently for exercising these rights
To make a request, email hello@stylecharade.com with the subject line “Privacy Request.” We may need to confirm your identity before we act on a request, and we will respond within the time required by law. You may use an authorized agent to make a request on your behalf.
Readers in the European Economic Area and the United Kingdom. We process your information on the basis of your consent (for example, for our newsletter), our legitimate interests in running and improving the Site, and compliance with legal obligations. You also have the right to object to processing, to restrict processing, to data portability and to complain to your local data protection authority.
Do Not Track. Some browsers send a “Do Not Track” signal. Because there is no common standard for how to respond to these signals, the Site does not currently respond to them. You can still manage cookies through your browser and the opt-out links above.
How Long We Keep Information
We keep personal information only as long as needed for the purposes described in this policy. For example, newsletter details are kept until you unsubscribe, and comments are kept for as long as they appear on the Site, unless you ask us to delete them sooner or the law requires us to keep them.
Data Security
We use reasonable measures to protect your information, including a secure (HTTPS) connection and security monitoring. However, no website or method of storing or sending information online is completely secure, and we cannot guarantee absolute security.
International Visitors
Style Charade is based in the United States. If you visit from outside the United States, your information will be transferred to, stored and processed in the United States, where data protection laws may differ from those in your country.
Children’s Privacy
The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, please contact us and we will delete it.
Links to Other Websites
The Site links to retailers, brands, social media platforms and other websites that we do not control. This Privacy Policy does not apply to those sites, and we encourage you to read their privacy policies.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the effective date at the top. Your continued use of the Site after changes are posted means you accept the updated policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us at:
Style Charade / Jennifer Lake
Email: hello@stylecharade.com
