My Feelings on the Day After Our Capsule Collection Launch

What Happened Yesterday
sail to sable style charade holiday capsule collection

I’m at a complete loss of words about our capsule collection launch. Yesterday was one of the best highlights and days thanks to you.

While I’ve been fortunate to have past capsule collections with Sail to Sable, every single one feels like it’s the last… because it really could be.

It’s no secret the retail industry has been put through the ringer. Moreover, small businesses have been tested to the endth degree – shipping, production delays… the list goes on and on! As time has gone on, I’ve watched a Mount Everest-like amount of concerns and hurdles grow as we’ve dreamed up each launch.

Sail to Sable has been a true partner through this process, and it means the world they’ve trusted my designs and vision. I’ll be forever thankful they’ve been willing to take this journey with me.

Listen, it’s never lost on me that I’m privileged to be in this position. After all, I’m getting to design gorgeous pieces with an incredible team and brand! The sequins, the bows of my! 🙂 That truth never leaves me mind.

jennifer lake silver steph sequin top

Capsule Collection Thoughts

At times, these capsule collection launches bring up so much doubt, insecurity and second guessing. It happens more often than I’d like to admit. In fact, I’ve learned that I need to take PTO days on launch days because I’m just one giant ball of anxiety.

Yet you showed up.

I’m overwhelmed and sincerely thankful for this community. You continue to walk alongside me in the highs, my lows and those “charade-like” in-betweens. It’s the BEST feeling.

Sail to Sable Style Charade Holiday
Photo by Pret a Photo

What Happened…

Well… in 24 hours, you made this collection launch our very biggest and best – smashing records in an unimaginable way. Thank you, thank you, thank you…. from the bottom of my heart.

We still have some pieces from our capsule collection available on the site. We ordered more inventory than ever to make sure you can get your hands on pieces that you want. If you’re interested in learning more about each item, I also pulled together a comprehensive video that gives insights on fits, fabrics and beyond.

At the same time, never ever feel pressured to buy anything. If you do, great! If not, thanks for still showing up and being a part of this chapter.

sail to sable pink red midi dress

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  1. S
    Shana wrote:

    It’s amazing collection and I’m so excited for you! The pieces I wanted were sold out but in a way it makes me happy that the collection did so well 🙂

    Published 11.19.21 · Leave a Reply


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