Stories from the Influencer Next Door

It’s here! The book is finally available for purchase. Dubbed “Stories from the Influencer Next Door,” the book is a collection of stories and images from bloggers, publishers, and influencers about their journey in the industry. You can purchase your copy of the book here! Today, I’m sharing more about the book, my story, and the upcoming speaker tour.

Jennifer Lake Carolina Herrera New York

Dress: Carolina Herrera Stripe Dress {c/o} // Bag: Chloé Bijou Mini Drew Bag {c/o}

Shoes: Vintage YSL {similar option here} // Eyewear: Céline Sunglasses // Jewelry: BaubleBar

Jennifer Lake BookJennifer Lake Langham New YorkrewardStyle BookBlack White Stripe Carolina Herrera BookYSL Ingenue PumpsLangham New York BloggerCarolina Herrera NET-A-PORTER

Dress: Carolina Herrera Stripe Dress {c/o} // Bag: Chloé Bijou Mini Drew Bag {c/o}

Shoes: Vintage YSL {similar option here} // Eyewear: Céline Sunglasses // Jewelry: BaubleBar


What is

You may be saying, “Cool, sounds like a great read.” But you also might wondering what actually is. Sure, you may see the link in Instagram posts, but you may not know exactly what it’s about. enables you to shop influencer images from Instagram, Pinterest, Snapchat and across the mobile web. Influencers tag products in their images and delivers the shoppable product details to you via the app and email when you screenshot an image on social media or the mobile web. From the app, you are able to discover and curate your own collection of thousands of shoppable influencer images, daily.

The App: Download the app at iTunes. You won’t regret it!

My Journey with rewardStyle and

Prior to launching Style Charade, I had the pleasure of meeting Sarah Engel at a Travel + Leisure dinner in Chicago. Eventually, she moved from Chicago to Dallas to work full-time as a VP at rewardStyle (she’s moved on since). Knowing that affiliate marketing was an essential element of any blog, I reached out to her to share my plans for Style Charade and to ask about joining the platform. Talk about nerve wracking!

First off, I distinctly remember being told rS membership was quite competitive. Several bloggers said, “Most don’t get accepted into the program initially. Don’t take it personally.” With fewer than 5,000 Instagram followers at the time, and no ACTUAL blog for them to review, my acceptance was a long shot. Regardless, I put myself out there and asked if they’d work with me.

Thankfully, she wrote back within minutes and said, “Absolutely! Welcome to the rewardStyle family!” From there, she connected me with an account rep to get everything set up. To this day, I still remember receiving the email (it was a freezing Chicago morning, and we about to do a photo shoot on a boat dock, lol). I’m sure my shriek of happiness was heard all the way in Australia!

Looking back, I’m not quite sure why they agreed to take a chance on me. Yes, I had a clear vision, and I would (and still) work hard to make them proud. Regardless, my content and following at that time was, well, not where it’s at right now. I’m indebted to her and the company for seeing something in me that I didn’t see in myself. Their gamble is one of many reasons why I remain incredibly loyal to both rewardStyle and I adore them!

What is the Book? Stories from the Influencer Next Door includes a compilation of interviews with influencers. The hardcover book includes interviews with bloggers and content creators about how they launched their businesses and it’s evolution over time.

The coffee table book makes a great gift for the holidays and/or for anyone in your life who has, or is considering creating, a blog. At the same time, you don’t need to be an Instagrammer or blogger to like this book. The photographs are stunning and the content is full of great advice and insights.

Who’s in the Book?

The team did an incredible job of curating the content for the book. From parenting to fashion, lifestyle to interior design, food to even dogs, the book covers a range of verticals and participants. There’s truly something for everyone!

First, I love seeing fellow Chicagoans including Liz Adams, Kelly Larkin, Blair Staky, and John Philp Thompson III featured in the book. Also, it is so wonderful to read more about other close blogging friends like Mackenzie Horan, Mara Ferrara, Melanie Elturk, Krystin Lee, Anh Sundstrom, Ranti Onayemi, Sarah Tripp, Brooke Webb, Monica Awe-Etuk, among so many others.

The Book Tour in Partnership with WeWork

Over the next several months, the team is doing an 8-city book tour. The tour will include various events and panel discussions, along with countless influencers sharing their stories.

Thankfully, their team is coming to Chicago! Save the date – you’ll get to meet the influencers and editors IRL, get a signed book copy and learn first-hand how these entrepreneurs launched and ultimately grew their businesses. I’m thrilled to be speaking alongside my friends Liz Adams, Alaina Kaczmarski, and Danielle Moss at next week’s panel! Tickets are $35 per person or $15 if you already have a copy of the book. Find more information HERE!


  • New York – September 10
  • Chicago – September 25
  • Atlanta – September 27
  • Los Angeles – October 4
  • Dallas – October 10
  • Boston – October 16
  • Washington D.C. – October 18
  • London – TBD

Follow My Story

Interested in sharing your story or learning more? Follow the hashtag #FollowMyStory for more information and to connect with others!

For more interested, feel free to visit this website.

Special thanks for for including me in “Stories from the Influencer Next Door” and to NET-A-PORTER for sending me an outfit to wear to the book launch party at New York Fashion Week. Partnerships like these make Style Charade possible.

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