Everything You Need to Know about the Style Charade Summer 2024 Collection

Save the Date - June 18, 2024
Sail to Sable Style Charade Summer 2024

As the weather starts to heat up and hemlines rise, I’m delighted to share your first preview of the Sail to Sable x Style Charade Summer 2024 collection. Whether seeking dressy or more casual vacation options, I designed each piece to solve all of your summer style needs.

I’m truly shocked that the launch is (nearly) here! Especially since this marks my 13th season with the brand. Gah! Can you believe it? You may assume that by now, I’m used to these launches. Friends – I’m not, lol. Every single time feels like the first – the nerves, the excitement, and hope that you adore the styles as much as we do. Plus, as a major Swiftie, it would be remiss of me not to say that the 13 feels extra special. 🙂

So what can you expect this season – price points, launch date, and beyond? Today, I’m sharing all of the must-know information to shop the capsule. Also, thank you from the absolute bottom of my heart for your continued support. It’s never lost on me how incredibly lucky I am to design items for (and with) a phenomenal brand. I’m forever grateful to you for your support.

Style Charade Summer 2024 Collection

The first collection I ever designed with Sail to Sable was Summer 2020. Since then, my affinity only grows more for creating styles for warmer weather. This year, we’re trying several new colors and combinations, along with bringing back a bestseller that we couldn’t keep in-stock.

Overall, the capsule collection includes six total styles. This includes two maxi dresses and four shorter dresses (after all, it is summer!). I wanted to offer a mix of lighter fabrics, patterns, prints, and solids.

Ultimately, each statement-making piece will be conversation starters (I promise!). I wore the collection around Charleston during our recent trip, and people kept stopping me and complimenting my outfits. It felt so good! In fact, it became such a thing that Bob told me we need to start bringing business cards with a QR code on the back to the collection. A tempting idea! 🙂

When is the Style Charade Summer 2024 Launch?

Please save the date for this Tuesday, June 18th at 10 AM ET / 9 AM PT on SailtoSable.com. I’ll also be sure to do my best to share additional inventory at our incredible retail partners. Thank you to each and every boutique, store, and retailer who helps us champion this collaboration. You are all wonderful!

What are the Sizes?

Each piece will be available in sizes XXS to XXXL. I’ll include fit notes below to each style, and happy to answer any questions you may have.

Grace Dress in Navy and White

Remember the Grace Dress from the spring capsule? You all made it loud and clear this style and silhouette is meant to stay! Therefore, this season, I designed it in navy blue and white – the perfect combination. The summer Grace Dress is extremely versatile. It’s fully lined, has pockets, and a removable white collar.

Jennifer Lake Grace Navy Dress

Looking to dress it up? Add gold heels to bring out the metallic of the buttons. Add gold statement earrings and a cute clutch, and you’re set. Perfect for special occasions.

Charleston Pink Door
Jennifer Lake Navy White Shift Dress

At the same time, it’s easy to dress down for more casual affairs. I’ve worn it with white sneakers, flat sandals, and/or my go-to espadrilles. Another quick styling tip – layer a sweater or cardigan over your shoulders – especially if you will be in environments with different temperates. If you’re like me, one minute I’m outside and feeling hot, and the next I’m in a restaurant or flight with the air conditioning blasting. Helpful to have an added layer!

Charleston Colorful Doors

In terns of fit – if you are between sizes, I’d recommend sizing down one size. The Sail to Sable x Style Charade Summer 2024 Grace Dress retails for $288.

Ava Seersucker Maxi Dress

Where do I start with this style? Good gracious, how I love it. Meet the Ava Seersucker Maxi Dress featuring the most perfect blue and white seersucker fabric and navy ric rac detail. In true Style Charade form, the dress is fully lined, has pockets, a sturdy gold zipper in the back, and a bow tie waist to add even more structure to the dress.

Style Charade Seersucker Maxi
Style Charade Sail to Sable Seersucker Maxi
Charleston Blue Door

Regarding Ava, don’t forget it features a slightly deeper v-neck than most of our styles. It’s SO flattering, but it often requires a different bra style. Keep in mind, several people choose to wear bodysuits and/or tank tops underneath it as well. In general, I recommend this bra tape or this adhesive bra style. They work like a charm and they’re not visible.

Charlotte Eyelet Dress

Phew! It’s no secret that the Charlotte is one of our bestselling (and most iconic) styles. After releasing it as a part of our first capsule, it’s remained in our collection ever since. It’s gained a cult classic in my ways! Love that so many of you collect Charlottes!

Sail to Sable Summer 2024
Hydrangea Blue White Eyelet Dress
Charleston Rainbow Row

There’s just something so special about the fit and look on every single person who wears it. This season, we’re bringing back one of our most requested versions of the Charlotte – this hydrangea blue and white eyelet style. It’s SO good. We couldn’t keep it in stock last time, so if you have your eye on it, I’d recommend you picking it up this season.

If you’re between sizes, I’d recommend sizing down in Charlotte. I personally find it to fit true to size.

Ella Hydrangea Blue Ric Rac Dress

Speaking of another superstar style that knocked us off our feet – the Ella Dress. This summer, I designed it in one of my favorite colors of all time – hydrangea blue. Additionally, the dress features white ric rac detail. The cotton poplin style is fully lined, has pockets, belt hooks and a removable rattan buckle belt.

Sail to Sable Hydrangea Blue Shirt Dress
Ric Rac Trim Shirtdress
Ella Hydrangea Blue Shirtdress

The Ella Hydrangea Blue Ric Rac Dress fits true to size and will retail for $288.

Megan Maxi Dress

Good gracious, I love this style. The navy, the white ric rac, oh my! During our planning, I specifically wanted to design a piece that’s a “throw on and go” type of dress. The Megan Maxi Dress is it.

Navy Tiered Maxi Dress White Trim

In fact, I’ve packed this dress for numerous trips, and it rarely ever wrinkles. Love that! Friends, I can literally pull it from my luggage and change into it for dinner the moment that I get to my hotel. So good!

Sail to Sable Megan Maxi Dress
Tie Shoulder Maxi Dress

Also, this is not your average ric rac dress whatsoever – very next level preppy meets coastal vibes. The fabric is INCREDIBLE and super luxe. It’s so soft, and the dress is fully lined and features pockets.

Preppy Summer Dress

If between sizes, I’d recommend sizing down in the Megan Maxi Dress.

Ella Eyelet Pink

Some dresses are love at first sight. This one is it for me (and you too!). The Ella silhouette was SO popular in our spring 2024 collection that I chose to design a new iteration in pink eyelet. The fabric is SO good, and just adds the perfect pop of pink.

Sail to Sable Ella Pink Dress
Pink Eyelet Scallop Hem Dress
Pink Eyelet Belted Shirtdress
Jennifer Lake Pink Shirtdress

Plus, it’s easy to style in countless ways – wear it hanging out with friends, out for date night, or even a summer wedding. So many options, truly!

The Ella Eyelet Pink Dress fits true to size and retails for $288.

Style Charade Summer 2024 Collection – In Closing

Any questions about the Style Charade Summer 2024 collection? Drop me a DM on Instagram or send me an email. I’m always happy to answer anything!

Jennifer Lake Seersucker Maxi Dress

I’m sincerely forever grateful for the opportunity to design dresses for you to add to your closet. You are the reason this is possible, and that’s never lost on me. Special thanks to the Sail to Sable team for continuing to champion our capsules and work so hard to bring them to life. Lastly, my sincere thanks to the retailers who choose to pick-up our brand.

Thank you, thank you, thank you again for all of your support! See you on Tuesday!

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  1. S
    Serena wrote:

    Love the collection! One of my favorite pieces is the pink dress which you paired so perfectly with yellow espadrilles and purse! I personally don’t love the gold buttons on the Grace dress. I think it would look better without them. However, incredible and lovely collection



    Published 7.5.24 · Leave a Reply


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