Everything You Need to Know about the DVF for Target Collection

Patterns, Prints, and Color - Oh My!
DVF for Target

Friends, the DVF for Target collection is almost here! Starting tomorrow, March 23, 2024 at 2 AM CST / 3 AM EST, shoppers can peruse and purchase countless pieces from the line, including home, beauty, apparel for both kids and women, and beyond. In typical Diane von Furstenberg form, everything is bold, colorful, and vibrant.

Expect major prints and patterns throughout, from leopard print to geometric shapes, and even floral designs. DVF is not shy when it comes to prints and whimsical designs. Like ever.

DVF Target

DVF for Target

So what can you expect tomorrow? First, the collaboration between the iconic designer Diane von Furstenberg and Target is a celebration of color, life, and affordability, marking a refreshing turn in the fashion industry. I’m thrilled to share with you why this launch is not just exciting but truly heartwarming for fans of both the designer and retailer.

This isn’t the first time she’s partnered with another company to create a diffusion line. Remember H&M x DVF?

Diane brings her dynamic design philosophy and blends it with Target’s commitment to making style accessible to everyone. Launched just in time for the spring season, this collection is a breathtaking array of more than 200 items that span women’s, girls’, and baby apparel, along with accessories, beauty, and home décor pieces.

The cherry on top? The prices start at just $4, with most items under $50, allowing you to refresh not just your wardrobe but also your home without breaking the bank.

Love that journey for us! 🙂


Who is Diane von Furstenberg?

Diane von Furstenberg, often abbreviated as DVF, is one of the world’s ultimate fashion icons and entrepreneurs. She is fully ingrained in the style world’s zeitgeist, and has made her mark on the industry for years.

DVF is a name that resonates with power, innovation, and timeless style in the fashion industry. Bursting onto the scene in the early 1970s, von Furstenberg revolutionized women’s fashion with her iconic wrap dress, a piece that symbolized independence, grace, and empowerment for women worldwide. The wrap dress wasn’t just a garment; it was a movement, elevating DVF to a global fashion icon status.

Diane’s design philosophy has always been about celebrating women’s strength and beauty, with her use of bold patterns, vibrant colors, and flattering silhouettes. Her collections have dressed the likes of Michelle Obama, Madonna, and countless other influential women, proving that her designs are not just clothes but powerful statements of individuality and femininity.

In fact, some of my first more “designer” work dresses were DVF. Her core collection has been a part of the blog since the onset, like this beautiful blue wrap dress and this multi-colored striped dress too.

To be transparent, it’s been a few years since I’ve purchased one of her pieces. In some ways, it’s felt like DVF has kind of faded into the background since the pandemic. Do you feel the same? Listen, she is a huge inspiration! In my humble opinion, her line just hasn’t been as prominent for a couple of years one reason or another.

Therefore, I’m THRILLED she’s making a short of comeback with the introduction of the DVF for Target line.

Target x Diane von Furstenberg

A Closer Look at the DVF for Target Collection

What makes the DVF for Target collection stand out is it blend of art and nature-inspired designs. From archival prints that have defined the DVF brand to new patterns exclusive to Target, the range is a riot of colors and patterns that promise to add a spring to your step.

As you’d expect, this limited-edition line includes DVF’s revolutionary wrap dresses, along with mommy-and-me outfits, activewear, intimates, and more.


Home Is Where the Art Is

Moreover, the collection extends into home décor, including made-to-order furniture that can be customized in one of seven exclusive DVF for Target fabrics. There’s truly something for everyone – headboards, benches, and room dividers. Looking for smaller accents and home decor? Thankfully, the collection offers throw pillows, duvets, and towel sets.

My personal favorite is this Dot Glass Cylinder Table Lamp (only $50), which is a work of art. Beyond the fantastic size and shape, the lamp is made out of a multicolored glass base with a unique pattern and white drum shade. So chic!

DVF for Target Home Collection

Entertaining in Style

After reviewing the entire DVF for Target collection, my favorite pieces are actually in the entertaining category. After all, spring is a prime time for gatherings and celebrations (Easter, Mother’s Day, etc.). So, the DVF for Target collection has a vast array of both kitchen and dining essentials.

You’ll find floral tablecloths, aprons, and a fun variety of plates, cups, bowls, and serving trays. Overall, I love this collection allows you to express your style, not just through in apparel but also through how you live and entertain.


When Does DVF for Target Launch?

The limited-time only Diane von Furstenberg for Target collection debuts in most Target stores and online on March 23, 2024 at 2 AM CST / 3 AM EST. Phew, that’s early! Want to buy and pick-up in-stores? I love Target’s convenient same-day pickup options, including Drive Up and Order Pickup. Get your links ready and open to shop!

Why The DVF for Target Collection Makes Me Happy

After blogging since 2008, I have seen countless collaborations come and go, but Diane von Furstenberg for Target collection stands out as a line that’s singular. It’s not just the accessibility of DVF’s designs at Target’s prices that excites me; it’s the fact the pieces are unique to DVF’s aesthetic. It won’t be for everyone, but those who adore a dose of dopamine – this one’s for you. 🙂

Planning to shop the launch tomorrow? My best recommendation is to open up the product links in your browser and sign into your Target account. Make sure your shipping and billing information are up to date so that you can easily add the products you want to cart and check-out quickly.

As we’ve seen in the past, these limited-edition lines can get a little crazy with shoppers. 🙂 These tips will help you get what you want as quickly and efficiently as possible. Happy shopping!


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