The Complete Guide to the H&M Simone Rocha Collection

Save the Date - March 11, 2021
HM Simone Rocha Collection

UPDATE: The H&M website is showing a line to stand in queue. Please visit their site now to get in line!

Over the years, H&M has collaborated with some of the most brilliant designers and acclaimed brands on the planet. So what’s next for the brand? The HM Simone Rocha collection, which will be available exclusively on H&M’s website and in select stores. Altogether, there will be approximately 112+ pieces released in the line.

Buckle up, friends – the collection is phenomenal. I sincerely haven’t been this excited since the Giambattista Valli release!

HM Pearl Trim Dress
Photo Courtesy of H&M | Photographer Ben Toms | Pearl Dress $299
HM Black Bows
Photo Courtesy of H&M | Photographer Ben Toms | Tulle Top $59.99 | Black Bow Set $34.99

H&M Simone Rocha Collection Launch Date

Save the date, friends! The HM Simone Rocha officially launches on Thursday, March 11, 2021. Fair warning – H&M’s designer collaborations sell quickly. Like World Record’s pace.

In fact, one of the craziest things I’ve ever done is sleeping overnight on Michigan Avenue for the Lanvin x H&M collection launch in 2015 (I had to get my hands on this statement necklace). That’s a story for another day, haha!

Listen, it’s no secret the H&M x Simone Rocha line will fly off shelves. Take one look at the complete lookbook, and you’ll understand why. Overall, it’s chock full of fabulous items that you’ll love having in your closet for years to come. Seriously, everything is just THAT good.

Plus, at a fraction of the designer’s typical price point, which can run upwards of $1,400 a dress, it’s easy to clamor for these more affordable couture-like pieces.

Who is Simone Rocha?

Are you familiar with Simone Rocha? For the past decade, the Irish designer has been gaining momentum in the fashion scene. Known for collections inspired by strong women, her pieces reflect the complex yet beautiful natures of females. Items embody hard and soft, romantic and rebellious, and everything is extremely elegant and feminine.

Simone Rocha Fashion Designer
Photo Courtesy of H&M | Photographer Ben Toms

Simone Rocha studied at both Dublin’s National College of Art and Design, along with Central Saint Martins. Her first collection debuted at London Fashion Week in 2010. To see her line, I recommend shopping her collection at Charleston’s best boutique, beloved Nordstrom, Bergdorf Goodman and NET-A-PORTER.

Below, I’m sharing some of my favorite items from her full-priced line and collection. Again, these products and prices are higher than the H&M collection.

H&M Simone Rocha Collection Womenswear

First off, the Simone Rocha x H&M Collection will feature womenswear. No surprise there! 🙂 Furthermore, the release will mark her first foray into menswear and children’s line, but more on that later!

In terms of women’s apparel, get ready for frilly frocks and tulle pieces in cotton candy pinks, blacks and timeless tartans. Some of of my favorite styles include a fabulous puff sleeve fil coupe floral dress, sparkling tweed pink trench coat and the statement earrings / necklaces. I adore the way she plays with various scales and unique silhouettes.

Plus, longtime Rocha fans will enjoy some special items that she’s bringing back, like the sequin bralette from Spring 2020 or tartan trousers from the Spring 2014 collection. 

HM Embellished Dress
Photo Courtesy of H&M | Photographer Ben Toms

Looking for more casual pieces and everyday outfits? Opt for her dresses in organic cotton, apron tops, trousers, bubble knits, wool cardigans, hoodies and joggers. There’s even embellished pearl t-shirts.

Simone Rocha HM Trench
Photo Courtesy of H&M | Photographer Ben Toms | Trench Coat $249

One of the coolest aspects of the line is the range of styling options. Plus, there are signature brand elements everywhere – sparkly tinsels, elegant embellishments and full skirts (yay!). There’s plenty of floral and frills to keep Simone’s most frequent shoppers happy while appealing to a new demographic of shoppers.

“I hope that the items in this collection will be worn and treasured for years to come. They were all informed by ideas and inspirations that have shaped me and my brand over the last 10 years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways.”

Simone Rocha
Simone Rocha HM Kids Collection
Photo Courtesy of H&M | Photographer Ben Toms | Pink Dress $129

H&M Simone Rocha Menswear and Childrenswear

Rocha’s much anticipated debut of menswear and childrenswear does not disappoint. In many ways, it shows her ability to dress the full family.

HM x Simone Rocha
Photo Courtesy of H&M | Photographer Ben Toms

For Rocha’s menswear, she chooses to rework timeless styles. Men will find an array of outerwear options, including a summer park and pearl embellished collar trench. Every day pieces include hoodies, colorful t-shirts, shirting, sweaters and cardigans. Looking for more elegant offerings? Simone brings forward wool suiting, including a chic blazer and drawstring trousers. Notably, she also taps one of her longtime partners, Jacob Lillis, a brilliant photographer for images for the t-shirts.

On the other hand, the childrenswear line gives me all of the “mini me” moments. Think smaller takes on her timeless pieces ranging from knits to dresses, cardigans to joggers and even a puffer jacket. Embellishments and pops of prints are abound with pearl shaped-buttons and touches of tartan.

Simone Rocha HM

H&M Simone Rocha Collection Accessories

Alright, let’s talk accessories. Rocha is known for her crystal-statement accessories including headpieces, jewelry and beyond. For the H&M line, she offers more attainable options of real bead glass flowers and hair clips, bow earrings, and evening tiaras. Additionally, there are pearl-shape embellishments and feather accents on footwear.

H&M Simone Rocha Collection Inspiration

According to the official press release, Simone Rocha’s line is a tribute to several things that have inspired her throughout her career. As always, the line is a nod to her own heritage: Ireland and Hong Kong. Plus, you’ll see Simone details throughout, including texture, shape and tactility. Rocha has a way of bridging history and family with intimacy and joy.

Overall, the line bridges high fashion with fast fashion in the most beautiful way. Trust, these curated capsule collections don’t cut corners on quality. I still own pieces from like a decade ago from the Madonna x H&M (yes, that was a thing).

HM Simone Rocha Black Coat
Photo Courtesy of H&M | Photographer: Ben Toms | Black Coat $299

How Much Do Pieces Cost?

The Simone Rocha x H&M collection ranges in price from $12.99 – $349. To give you a sense of some price tags – the dresses range between $99 – $299, and the shoes are the most expensive pieces.

What Sizes Will be Available?

Based on research, the H&M x Simone Rocha women’s collection will be available in sizes EU 34 to 44/46 (or XXS/0 – 3X/28). Additionally, most of the men’s collection will come in sizes EU 46 to 52/54. Finally, the childrenswear collection will be available in sizes 98/104,110/116 and 122/128.

Best Tips for Shopping H&M Simone Rocha Collection

H&M x Simone Rocha is not like every other product release. Therefore, I wanted to share some helpful tips to shop the collection. This advice will ensure that you can stock up on all of your favorite embellished items, tulle frocks and tartan tops!

Amy Gwatkin HM Simone Rocha
Photo by H&M | Photographer Amy Gwatkin | Black Bow Set $34.99 | Black Hair Clips $34.99


Log onto the website and create your account in advance. Add your information early for quick, seamless check-out.


While product releases are a blast, don’t get caught up in the moment. You don’t NEED anything or everything! If you have a few items that you’ve been eyeing in the HM Simon Rocha collection lookbook, stock up on a few items. Set budget set, and stick to it!


You never know when your Wi-Fi will go out or if you have technical problems. Have an iPad, phone, laptop and/or desktop computer ready to go, and ready for the collection release.


I find that setting an alarm for the sale is extremely helpful! Again, Simone Rocha for H&M will release on Thursday, March 11th. The press release doesn’t give a formal launch time, but I’ll keep you posted if I hear more info.

H&M Simone Rocha Collection Fit Guides

Prior to shopping the line, I highly recommend checking out H&M’s size guide – especially since their women sizing has changed! Often, I’ll print out the size guide to quickly and efficiently add items to cart. The faster you checkout, the better. For men, visit the size guide here, and the childrenswear sizing is also available to see at this link.

HM Pink Coat
Photo Courtesy of H&M | Photographer: Ben Toms | Pink Coat $299

H&M Simone Rocha Shipping and Returns

Keep in mind, shipping delays should be expected. Therefore, if you’re in a hurry, pay extra for expedited shipping. However, I wouldn’t purchase something with a special occasion in mind (unless you have a decent span of time until the event).

Here, I’m sharing a link to their complete shipping and handling information. In fact, they offer free economy shipping (5-7 days) at checkout for orders over $40. Otherwise, a $3.99 shipping and handling cost will be applied to your cart. Next day shipping (1-2 days) is an extra $24.99 (USD). Thankfully, they also supply tracking infomration to see the status of your order.

Ultimately, H&M offers delivery is available in U.S. and US Territories, Alaska, Hawaii and APO/FPO/DPO addresses.

HM Rocha Collection
Photo Courtesy of H&M | Photographer: Ben Toms | Ivory Sweater $99 | Embellished Skirt $79.99 | Black Shoes $349 | Bow Socks $34.99/set

H&M Membership

Interested in a discount for the Simone Rocha H&M collection? Thankfully, H&M offers a 10% discount if you sign-up for a membership. Overall, membership is free for shoppers 16 years and older, and there are plenty of benefits to signing up.

Furthermore, the complimentary digital membership works both online and also in-stores, and your account can be accessed via the website and/or app. Some program incentives include:

  • Points for shopping. You get $1 = 1 point.
  • Welcome offer (this is key for Simone Rocha) 10% off your next purchase
  • Exclusive Offers and Discounts
  • Free Online Returns
  • Shop now and pay for items later
  • Shopping Events
  • Lastly, digital Receipts

In Closing // H&M Simone Rocha Collection

Lastly, in order to hear more about the HM Simone Rocha collection, watch this video below. The video dives into the internationally renowned designer, and why the fashion designer cares most about her family, friends and various collaborators.

Finally, follow along on social media to see how fans and followers style the line via the dedicated campaign hashtag #SimoneRochaxHM​. In closing, I hope this guide gets you excited for the collection!

Leave a comment


Sign up to receive Jenn's weekly newsletter, filled with exclusive content, sale alerts, and more behind the scenes charades!