First Preview of the Sail to Sable x Style Charade Holiday 2021 Collection

Meet the Allie Bow Back Dress
Pink Red Bow Back Dress
DRESS: Sail to Sable x Style Charade Allie Dress | CARRY-ON BAG: kate spade new york Weekender Bag | LUGGAGE: Steamline Entrepreneur Luggage | SHOES: Sarah Flint Perfect Pump 85

Would it really be a holiday capsule collection without a Style Charade bow dress?! Today, I’m SO excited to feature the very first style from the Sail to Sable x Style Charade Holiday 2021 capsule collection – the Allie Dress. If you’ve been searching for a fabulous, memorable dress to take you from the holidays into spring, I truly believe this style is it!

This season marks my FIFTH capsule with Sail to Sable, and I’m incredibly thankful to their team for the opportunity to continue to work together. For those of you who have been around since the beginning – thank you! If you’re new, I’m excited to introduce my designs in collaboration with this phenomenal Connecticut-based womenswear brand. Additionally, this season is our largest collection to date!

SAVE THE DATE – Thursday, November 18, 2021 at 10 AM CST / 11 AM EST. The entire collection will be available at

Sail to Sable Pink Red Dress

Style Charade Bow Dress

For as long as I can remember, I’ve been obsessed with all things bows. Someone who shares a similar love for feminine, whimsical styles? My sweet, talented and incredibly wonderful friend Allie Provost. During our last Sail to Sable x Style Charade collection launch at Ocean House, Allie and I had a conversation about dresses that we felt were missing in the market during the holiday season.

In a quick moment, Allie shared what she wished was available – a cap sleeve, A-line silhouette with a big bow on back. With some refinements and tweaks, we decided to make it a reality! Therefore, it was only appropriate to give credit to Allie and to name it after her!

Jennifer Lake Pink Cap Sleeve Dress
DRESS: Style Charade Bow Dress | EARRINGS: Loren Hope Starlet Statement Earrings | SHOES: Sarah Flint | BAG: kate spade new york | CUFF: J.Crew Wave Cuff

Allie Dress Fabric

In working with the STS team, I decided to create the dress in a textured taffeta fabric. We went through SO many fabrics to land on this one! I was a bit crazy about getting it right, lol! 🙂 Allie only deserves the BEST!

The specific fabric that we landed on is easy to steam and it’s a slightly heavier weight than other options because I want it to keep its shape! Additionally, I decided to select a fresh red and pink color combination, and the entire dress is fully lined.

Style Charade Bow Dress Colors

If you’re like me, you own several holiday dresses in black, emerald and/or red. Therefore, I wanted to provide a different option that you likely don’t own. Pink and red is my ultimate fave color combo for the festive season.

Trust me, the Style Charade bow dress is the ultimate statement style. In fact, we couldn’t walk anywhere in The Greenbrier without guests stopping to ask us where to buy the dresses!

Jennifer Lake Bow Back Dress

Sail to Sable Style Charade Collection Launch Date

The Sail to Sable x Style Charade Holiday Collection will officially launch Thursday, November 18th at 10 AM CST / 11 AM EST at You can sign up for the Style Charade newsletter to be alerted when the collection goes live! I’ll also be sharing exclusive previews with newsletter subscribers and more specifics!

Style Charade Dress Fit Guide

As a reminder, the entire Style Charade capsule collection is XXS to 3X.

Overall, I’ve designed the collection to fit true to size. If you’re between sizes, I’d recommend sizing down. For the Style Charade bow dress featured today, I’ve especially recommend ordering your size. The only catch is if you have a slightly bigger bust and prefer a bit more room. If that’s the case, I’d recommend ordering up.

Also, we were extremely mindful of the length of the dress. I’m 5’4 feet tall, and my friend Ceta (featured below) is 5’9. You can see that it works well on both of us. The Allie Dress is not too long on me nor too short on her. The length was very important to me!

Allie Dress Price

The Sail to Sable x Style Charade bow dress will retail for $228. It was important to me to keep prices below $300. If you’re buying a holiday dress, you want to know you’re getting your money’s worth!

In Closing

Stay tuned for even more previews of the Sail to Sable x Style Charade Holiday 2021 collection. Lastly, thank you from the bottom of my heart for your support! It means more than I can put into words, and I can’t wait to see how you style the collection.

Leave a comment

View All 4 Comments

  1. K
    Katherine Smith wrote:

    Please add me to your wonderful newsletters

    Published 11.14.21 · Leave a Reply
    • J

      Awww thank you! Would you mind signing up at That would be so helpful!

      Published 11.14.21 · Leave a Reply
  2. C
    Christina wrote:

    Please make this color again in 2024

    Published 1.7.24 · Leave a Reply
    • J

      So nice of you to say! Which color/style do you like? Happy to share it with the STS team for the future!

      Published 1.26.24 · Leave a Reply


Sign up to receive Jenn's weekly newsletter, filled with exclusive content, sale alerts, and more behind the scenes charades!