Complete Guide to the Target Designer Dress Collection

Featuring ALEXIS, Christopher John Rogers and Rixo
Target Designer Dress Collection
Photos by Target

Friends, buckle up! The next limited-edition Target Designer Dress Collection was just announced. Hooray! The collection will launch on Sunday, May 16, 2021 at 2 AM CST / 3 AM EST. Thankfully, they’re collaborating with three fabulous brands, including ALEXIS, Christopher John Rogers and RIXO. Overall, the limited-time-only collection features 70+ dresses and range in price from $40-$60. Best of all, this collections mark Target’s most size-inclusive collaborations to-date. So good!

Target Designer Dresses
Photo courtesy of Target

Target Designer Dress Collection

Are you familiar with the Target Designer Dress collection? For the past 20+ years, Target has partnered with some of the biggest names in the industry. Plus, their limited-edition collections have included a range of emerging and established brands, and I especially love they partner with diverse designers.

In the past, they’ve partnered with brands like Cushnie, LoveShack Fancy, and Lisa Marie Fernandez. Did you shop the last collection? I purchased a piece from Lisa Marie Fernandez, and it’s the perfect summery item for a beach vacation.

For 2021, the limited-edition capsule lines include ALEXIS, Christopher John Rogers and RIXO. The lineup is PHENOMENAL. Plus, if the pieces are as great in-person as they are in the previews, we’re in business. 🙂 Below, I’m sharing some background on each designer and also highlighting a few items.

Target Designer Dress Collection Launch Date

As a reminder, the Target Designer Dress collection will launch on Sunday, May 16th on Target.com and also within select stores. Based on the website, the collections will go live at 2 AM CST / 3 AM EST.

About ALEXIS

Are you familiar with ALEXIS? First, I love the brand was founded by a mother-daughter duo, Alexis Barbara Isaias and Ana Barbara. Since 2018, they’ve been designing a feminine contemporary collections. Additionally, the ALEXIS for Target features effortless dresses that are great for special occasions and work.

Tiered Ruffle Dress (Dark Orange)

ALEXIS for Target

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In the past, I’ve loved wearing pieces by ALEXIS, including this watercolor maxi dress, embellished fit and flare style, and this orange statement gown. Thankfully, the Target for ALEXIS collection has a much more reasonable price point, and the styles still pack a powerful punch.

Black and White Ruffle Dress

Target x ALEXIS

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About Christopher John Rogers

Hooray! Transparently, I’m most excited about Target’s collaboration with Christopher John Rogers. Overall, he’s been taking the world by story with his eponymous label. Furthermore, he was named as the 2019 Council of Fashion Designers of America (CFDA)/Vogue Fashion Fund winner, and the 2020 CFDA American Emerging Designer of the Year. Check out the entire preview of the collection here.

Floral Puff Sleeve Shirtdress in Red

Christopher John Rogers for Target

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Moreover, Christopher John Rogers is all about eye-catching statement styles. His pieces are colorful, bold, and feature phenomenal patterns. Based on the previews shared for Target, his styles are going to FLY off the shelves (and website). So excited for him!

Plaid Long Sleeve Smocked Tie Waist Dress

Christopher John Rogers for Target

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About RIXO

In 2015, RIXO was founded by two best friends, Orlagh McCloskey and Henrietta Rix. Soon, these talented London designers took off and made a name for their colorful patterns and feminine styles. Plus, they are big supporters of empowering women. Furthermore, RIXO balances a vintage flair with a dose of modern style. In many ways, it’s perfect for the woman-on-the-go.

Floral Cascade Ruffle Dress

RIXO for Target

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Therefore, it’s no suerprise the RIXO for Target dresses offer posh prints inspired by art, the designers’ travels, and vintage styles. Overall, RIXO’s mission is to design clothes that make people feel like the best version of themselves.

Friends, I’m head over heels happy that RIXO is a part of this limited-edition release. Their collection is SO pretty. In fact, this sequin ombré dress remains one of my favorite dresses in my closet.

Daisy Long Sleeve Swing Dress

RIXO for Target

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What Target Designer Dress Sizes will be Available?

The Target Designer Dress Collection will be available in sizes XXS-4X. As discussed, it will be Target’s most size inclusive collection to date. I hope that pattern continues!

Where Can You Buy the Collection?

Alright, the entire collection will be available exclusively on Target.com along with select Target stores on Sunday, May 16th. According to the website, the collection will go live online at 2 AM CST. Additionally, shoppers will be available to utilize Target’s contactless same-day pickup options, including Drive Up and Order Pickup. So good! What did we do without the Drive Up option before? It’s so seamless!

In Closing

Doesn’t everything look amazing? Lastly, what’s your favorite style from the Target Designer Dress Collection? Overall, I’m most excited about Christopher John Rogers. I hope no doubt RIXO and ALEXIS will do well, too. Finally, keep me posted on what you buy! I can’t wait to see what you get and your thoughts on the collection.

Lastly, be sure to check out my complete guide to the Target x Christopher John Rogers collection and also Target x Rixo. Both guides will keep you up-to-speed on every single style in their collections!

Target x Christopher John Rogers

Below, I’m sharing a round-up of the 25 pieces to shop from the Target x Christopher John Rogers collection. Be sure to checkout the entire guide to the line via this blog post.


Target x Rixo

Hooray! Overall, the Target x Rixo collection adds the perfect dose of statement styles and prints for your closet. In fact, don’t forget to invest in one of their puff sleeve floral pieces. You won’t regret it! Additionally, be sure to read the entire guide to the Rixo offerings via this post.


Target x ALEXIS

Lastly, the ALEXIS for Target collection adds the perfect dose of femininity. Stay tuned for my guide soon!


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