Here are the Details of the Lilly Pulitzer Sunshine Sale

What to Buy and the Best Advice
Jennifer Lake Lilly Pulitzer Fuchsia Eyelet

MAJOR ALERT! Wednesday, January 3, 2023 at 8:00 AM EST, the Lilly Pulitzer Sunshine Sale 2024 officially launches where you can get up to 70% off styles! This three-day shopping party features past Lilly Pulitzer styles on sale – think dresses, midi skirts, linen tops, tweed sweaters, and beyond.

In typical Lilly Pulitzer form, there are stylish splashes of color everywhere. The ultimate dopamine dressing brand, if you will. But what can expect from the Lilly Pulitzer Sunshine Sale? Below, I’m featuring a comprehensive guide to the sale.

Lilly Pulitzer Sunshine Sale

As many of you know, the brand holds a very near and dear space in my heart. They continue to be a company who I sincerely adore. Behind-the-scenes, the brand clearly cares about its customers and it shows.

Lilly Pulitzer After Party Sale



A few years ago, I had the chance to work with their team for an incredible trip on Nantucket. In summers past, Bob and I even revisited the Lilly Pulitzer Cottage at White Elephant Nantucket. Simply put, Lilly Pulitzer is way more than about just fashion or a lifestyle. They truly care about their customers and brand loyalists.

From clothing to lifestyle, Lilly Pulitzer is a brand that cares about women looking good as much as doing good for others. Over the years, they continue to donate to so many non-profits. I love who they are, and what they represent. Plus, the sale offers a great chance for shoppers to get their hands on styles at a more attainable price point. Furthermore, I love stocking up on holiday gifts early during the sale – especially accessories like earrings, handbags, and home items.

Sea View Button Down

SALE: $59


What is the Lilly Pulitzer Sunshine Sale?

As so many of you know. Lilly Pulitzer rarely goes on sale on their website. Therefore, the Lilly Pulitzer Sunshine Sale is the perfect opportunity to stock-up on the brand’s fabulous clothes and accessories. It’s important to create a budget and stick to it. Please never feel pressured to purchase items.

ZelaLynn One Shoulder Maxi

SALE: $114


If you happen to have your eyes on something fun or want an item at a reasonable price, the Lilly Pulitzer Sunshine Sale is a great way to stock up on pieces.

Overall, the Lilly Pulitzer Sunshine Sale begins Wednesday, January 3rd at 8:00 AM EST and will run through 11:59 pm EST on Friday, January 5th on their website and select stores (see the list here).

Similar to past sales, there is a virtual line! Therefore, it’s important to click-in on the sale at the correct time to reserve your place in line. As I’ve said in the past, the Lilly Pulitzer family is SUPER loyal. I’ve honestly never seen anything like it! Therefore, be sure to review the tips below to ensure that you get what you want!

Jennifer Lake Lilly Pulitzer White Shorts

Lilly Pulitzer Sunshine Sale Dates

As a party, and the perfect way to kick off the new year! Plus, Lilly Pulitzer rarely goes on sale, so this Lilly Pulitzer Sale is a wonderful chance to get items at up to 70% off. Expect to find some of the brand’s most popular prints and styles at fantastic prices. The Lilly Pulitzer Sunshine Sale takes place on Wednesday, January 3rd and runs through Friday, January 5th, 2024.

How does the Virtual Line Work?

If you’ve shopped Lilly Pulitzer sales in the past, they’ll have a similar “virtual line” system. Basically, once you click the site, it’ll give you a number and an approximate wait time. Ultimately, the wait time is much quicker than the number you give you. Trust! 🙂 One tip is to stop by their website around 7:15 A.M. EST on Wednesday. From there, refresh your tab as soon as it’s 8:00 A.M. EST. This will ensure you’re well positioned to shop more quickly than others.

Handblown Glass Coupe

SALE: $49


Amrita Midi Shirtdress

SALE: $99


Once you’re let into the sale, you’ll be ready to shop the Lilly Pulitzer Sale! One helpful tip is to turn on the sound of your laptop, desktop computer, iPad or iPhone. In the past, there’s been a loud ring to let you know you’re ready to shop the sale. Overall, the process is extremely seamless and easy.

Lilly Pulitzer Perla Bamboo Handbag

What is the Return Policy?

Very important – please note that every item is final sale Therefore, please make sure to check out the fit guide prior to purchasing anything.

Lilly Pulitzer Size Chart

Speaking of, please review the Lilly Pulitzer Size Chart to make sure that items are the correct size. More often than not, I find Lilly styles to fit true to size unless they are more body-con styles in the case that I’d recommend sizing up. However, I’d strongly recommend checking fit reviews and the size chart to make sure that it’s the right option for you.

Lilly Pulitzer Sale



Is there Free Shipping?

Yes, any Lilly Pulitzer Sunshine Sale orders over $25 ship for free via FedEx Ground. However, with such a large volume of orders, shipping can be delayed. Moreover, items may arrive at different times with different deliveries.

Jennifer Lake Lilly Pulitzer Pink Linen Shirt

Will They Replenish Items?

Yes! There will be new styles added each day of the sale. Club Lilly members (their free loyalty program!) will receive two-hour early access to new styles online on Thursday, January 4, 2024 and Friday, January 5, 2024 from 11:00AM to 12:59PM ET. At 1 PM ET, new sale styles will be live for all. New releases will be held once per day. 

Best Tips to Shop the Lilly Pulitzer Sunshine Sale

CREATE AN ACCOUNT – Log onto the website and create your account in advance. Add your information early for quick, seamless check-out.

HAVE A BUDGET IN MIND – While sales are fun, remember that you don’t NEED anything or everything! If you have a few items that you’ve been eyeing for awhile, the sale is a great time to get the items! Simply have a budget set, and stick to it!

Ice Bucket

SALE: $39


GET MULTIPLE DEVICES READY – You never know when your Wi-Fi will go out or if you have technical problems. Have an iPad, phone, laptop and/or desktop computer ready to go, and ready to shop! This step is also helpful since there’s a virtual waiting line. You don’t want to lose your place!

SET YOUR ALARM – I find that setting an alarm for the sale is extremely helpful! Set one on your phone about 10 minutes prior to the launch.

CATEGORY SELECTION – To help shop more quickly, utilize the web tools to sort by category – think dresses, tops, skirts, bags, jewelry, and beyond. My personal first stop? Dresses, of course!

Davison Sweater Set

SALE: $114


Lilly Pulitzer Sunshines Sale – In Closing

Lastly, stay tuned for the 2024 Lilly Pulitzer After Party Sale. Happy shopping, and definitely let me know what you get! Furthermore, I’m sharing some of my fave Lilly Pulitzer Sunshine Sale picks below for quick shopping.

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  1. L
    Lisa Marie Hart wrote:

    Hi Jenn! Your style, photography and energy are so much fun!!! Thank you for sharing all the ways to style Lilly and info about the sale. Turns out, I didn’t miss it after all! Your shoe choices really have my heart. Any way you could share where you found these green floral sandals as well as the silver + gold Mary Janes on your Dudley Stephens post? I looked all over your blog and IG and LTK but couldn’t find. Have fun with the Lilly sale!

    Published 9.12.22 · Leave a Reply
    • J

      Thanks so much for your sweet comment – I truly appreciate it! The green floral sandals are from the Nicholas Kirkwood x Peter Pilotto spring 2012 collection – oldies but goodies 🙂 The silver Mary Janes are Tory Burch from a couple years ago. Hope you have a lovely week ahead!

      Published 9.12.22 · Leave a Reply
  2. C
    Carolyn Anderson wrote:

    I bought a Lilly Pulitzer ISA Halter Top in multi. X/L, and I need a large < can I exchange for a LG. It came Fed X. Friday, It's for my SISTER'S Birthday Oct. 1ST. '

    Published 9.19.22 · Leave a Reply


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