Sail to Sable x Style Charade Launch Day!

Jennifer Lake Emma Bedroom

IT’S OFFICIALLY HERE! The Sail to Sable x Style Charade collection launch is TODAY on! Thank you, thank you, thank you for all of the support, comments, and words of encouragement!

You can shop the Charlotte dress in palm print or stripes, the Emma Maxi dress in emerald green/pink or turquoise/navy. the Kenz Dress in ric rac, and the Anne Midi Dress NOW! It’s hard to believe the Sail to Sable Style Charade launch is finally here!

A Few Reminders Regarding the STS x Style Charade Collection!

Sail to Sable x Style Charade Collection Sizing

All styles are available in sizes XXS-3X. Keep in mind, Sail to Sable is a small business. Therefore, we don’t have endless units of inventory, and sizes might sell out. As such, please be cognizant when ordering to pick one size per style!

Jennifer Lake Blue Stripe Trapeze Dress

Again, I have seen the inventory units and while each style is stocked decently well, I can’t guarantee items will be available. Thanks for understanding! If needed, we will do a reorder of styles as needed and ship them at a later date. These additional might take a bit of time, but it will help to support a wonderful independent company!

Will the Collection Have International Shipping?

Yes! 🙂 International shipping is available!

Giving Back via the Sail to Sable Style Charade Launch

A portion of the proceeds Sail to Sable x Style Charade collection will benefit Feeding America, the largest domestic hunger relief organization. Thanks to your purchase, 10% of net proceeds will go to support their ongoing efforts.

Jennifer Lake Emma Blue Maxi Dress Takeover

I’m also delighted to announce I’ll be taking over the Instagram feed today! 100% of my affiliate commissions from the sale of the Sail To Sable x Style Charade collection via both rewardStyle and will benefit the NAACP Legal Defense and Educational Fund throughout June and July 2020.

Typically, Takeover Tuesdays are reserved for just one person to showcase a days-worth of content, but that just didn’t feel right to me. Therefore, in celebration of the capsule launch, I’ve invited some of my favorite fashionable friends to introduce themselves and share how they style the collection!

Jennifer Lake Leaf Print Flare Dress
Jennifer Lake Charlotte Dress Blue Stripe

Please be sure to check out the takeover and consider following all of those participating! I’m confident every single woman will light up your screens and feeds with the most amazing style, personalities, and beyond for years to come.

Special Thanks…

First and foremost, the collection launch wouldn’t be possible without the support of Jen Stocker, founder of Sail to Sable. She has been a rock through this entire process. I was amazed watching her balance being a mom, wife, business owner, and friend through a PANDEMIC (not to mention she’s pregnant with her second child, too!). It has been a privilege to work with her every step of the way. Best of all, I’ve gained a close friend in this process.

Another special thanks to Brandon, Carolyn, Victoria, and the phenomenal team at Sail to Sable. It takes a village to make this brand and capsule collections happen, and I am indebted to each and every one of these people. To Brandon for being the best design genius anyone could ask for; plus, hanging out together in NYC will still be one of many fave memories of this process. To Carolyn for being INSANELY organized, talented, and detail oriented. She was up for every task, be it great or small. She’s also a workhorse, and she clearly brings value to everything she does. Victoria for being so tech savvy and brainstorming new ways to take things to the next level. Thank you all!

Additionally, I want to thank ForYourParty, Rachel Anderson, and Monogram Mary for adding personalized touches to the collection launch – from the logo design and graphics to personalized packages and custom items. I’m the number one fan of ForYourParty, and I highly recommend checking out their personalized stationary and party products. Moreover, be sure to shop and support Monogram Mary; she has the most fantastic online store to customize gifts, apparel, accessories and beyond.

Sail to Sable Emma Pleated Maxi Pink Green Dress
Jennifer Lake Anne Leaf Midi Dress

Also to my friend Carly Hill of Carly Hill Communications. She helped with Sail to Sable’s influencer marketing strategies, and she has been a part of this process from day one. It couldn’t have been easy to take this on knowing how crazy I am about integrated comms strategies, but she seamlessly managed and lead every aspect. Thank you, Carly! I am so grateful for you!

Jennifer Lake Emma Blue Maxi Pleated Dress

And of course – Bob. He’s seriously going to be super embarrassed about being even named in this post! While this capsule line has my name on the hang tag, he’s been integral to every single aspect of the process behind the scenes. From capturing photos, culling through thousands of images, finding new equipment, working on SEO, back-end analytics, and beyond I couldn’t have done all of this without him. He even sat in on the first design meeting offering opinions, analyzing colors, and weighing in on designs. After taking 99% of the blog photos for more than five years, he knows my likes and dislikes and can always offer up funny comments about each! People often ask – how in the world do you balance it all? My answer is simple – Bob.

sail to sable style charade launch

Last but not least, YOU. You all are a huge reason why this collection even came to be. Your support, readership, and kindness are major reasons why the capsule is happening. I’m sending each and every one of you all my love, and I can’t wait to hear what you think of the collection! Cheers to the Sail to Sable Style Charade launch!


Read more in depth about the Sail to Sable x Style Charade collection here!


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