Over the years, I’ve loved documenting nearly every H&M collection launch. Think Lanvin, Iris Apfel, Brock, lemlem, Diane von Furstenburg, Simone Rocha – the list goes on and on. 🙂 Today, I’m excited to give you a preview of the brand’s next major collection launch – the Magda Butrym H&M collection. Transparently, I’ve never owned pieces from her line. However, the brand has always remained in my The RealReal saved search history for hidden gems.
Over the years, H&M has done a superb job of spotlighting emerging and established brands that are “what next” in the industry. Magda Butrym is no different. It’s easy to see why the company selected to feature her. Plus, the pieces are INCREDIBLE. So let’s dive in, shall we?
The Magda Butrym H&M Collection
A hint of feminine and a dose of floral, the Magda Butrym H&M collection is the epitome of being in full bloom. The pieces are romantic (and affordable). The flower details are truly the stars, with each piece flourishing in its individuality and uniqueness. In fact, it’s nearly impossible to pick a favorite piece. Although, these floral heels might be my fave followed closely by this piece (under $90) and also this gorgeous top.
One of my favorite aspects? The partnership marks the first time in H&M’s history to work with a Polish designer for brand collabs. LOVE that! Throughout the line, you’ll notice special nods to Magda’s heritage, and her dedication to women feeling (and looking) beautiful.
When Does the Magda Butrym H&M Collection Launch?
The Magda Butrym HM Collection collection officially launches in select stores and also online at hm.com on Thursday, April 24, 2025. If you’re interested in any pieces, I’d sincerely recommend following these steps:
- Get your links ready and open on your desktop computer
2. Sign into your H&M account, checking to make sure your shipping and payment information is correct2
3. Set your alarm for the official launch
4. Select your pieces and check out as quickly as possible
In Closing
Below, I’m sharing all of the pieces in the collection. What are your favorites? I can’t wait to hear!
Get your links ready to shop, as these limited-edition capsules FLY off shelves and online (truly!).
