Welcome to the New Style Charade

Jennifer Lake Style Charade Blog Design

Do you ever feel like you’re not doing enough? That’s where I’m at right now. While my hours are filled to the brim, I feel like life has only moved inches, not miles.

Bob often laughs at me because we’ll be working on countless big initiatives, yet my sights are already set on the next 50. My mind is always saying, “what next, what’s better… oh, and now how do we make that happen?”

Case in point – from unveiling our kitchen built-ins to this week’s exciting living room reveal, this summer’s back porch redesign and of course – the Sail to Sable x Style Charade collection launch. We’ve been working hard to bring you refreshing announcements and quality content. I hope you’ve felt our love of and commitment to doing so.

Why do I bring all of these sentiments up? Well, one of the monumental tasks has been building a brand new Style Charade website. This site! This beautiful blog has been custom built from scratch by two masterminds whom I don’t deserve. They are truly phenomenal.

The New Style Charade Blog


I’m SO excited for you to experience this new site! It’s full of new functionality, design, content, and it makes your experience more seamless.

From new Travel and Wall Guides to fresh sections like Home, Beauty, Work Advice, and even product round-ups, I’m confident you’ll love the mix of long form content and short and sweet posts! I can’t wait to develop these content areas even further.

The Journey to This Point

I first started blogging back in 2008. After a brief hiatus, I’m now almost six years into Style Charade. I’ve evolved, and the new site reflects my true style sensibility. Instead of the bold primary Pantones and dynamic color combos of years past, I prefer pastels and softer prints – especially in our home. The site is reflective of my actual style. It’s equal part charade and dash of reality, if you will.

Jennifer Lake Blog Designer

The blog is designed to invite you into my home – a space that’s inviting, calm, welcoming and more casual than you experience at first glance.

Picking Our Blog Designers

Again, we picked the very best in the business to design and code the new site. They have been incredibly patient, persistent and kind to us through this process. I’m thankful the team didn’t give up on us, and I’m excited to continue to collab with them on site updates and more.

Victoria – thank you. Lisa – thank you. Thanks for your patience and incredible work.

In Closing

I’m delighted for you to experience Style Charade through a fresh lens. I hope you love the changes.

To close things out, August is going to be a big month. We have some incredible things around the corner (rest assured I still have my sights set on the next 100 things, lol).

Thank you, thank you, thank you for following the journey and for sticking with me. xx Jenn

Dress: H&M Pink Pouf Shoulder Dress {similar options here + here} | Shoes: River Island Pearl Embellished Sandals | Television: Samsung The Frame | Faux Peonies: Frontgate {c/o} | Brass Decorative Boxes: Anecdote {c/o} | Books: Anecdote {c/o}

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View All 10 Comments

  1. S
    Sara wrote:

    Absolutely beautiful Jenn! Congrats on the redesign! It’s just as lovely as your style and your home!

    Published 8.2.20 · Leave a Reply
  2. J
    Jenny Davis wrote:

    Looks amazing – love your vibrancy and style! Brava!

    Published 8.2.20 · Leave a Reply
    • J

      Jenny – thank you for taking the time to review the site! It means the world!

      Published 8.3.20 · Leave a Reply
  3. L

    Brilliant! Love it already. So happy to have been a witness to this beautiful journey. Can’t wait to continue reading and engaging.

    Published 8.3.20 · Leave a Reply
    • J

      Thank you so much, Leah! What a sweet and thoughtful comment. I’m so thankful to have you along for the journey!

      Published 8.3.20 · Leave a Reply
  4. G

    The new site looks amazing! Congrats Jen!!

    Published 8.3.20 · Leave a Reply
  5. M
    Meghan wrote:

    It looks amazing Jenn!! Congrats!

    Published 8.4.20 · Leave a Reply

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