How Kendra Scott Jewelry Became a Billion Dollar Brand

Building a Women's Jewelry Empire
Kendra Scott Jewelry

Kendra Scott jewelry is synonymous with color. Specifically, the line is known for unique natural stones and elegant filigree details. Indeed, her collection of jewelry and accessories are showstoppers. They dazzle at every turn!

I’m a huge fan of the brand. In fact, I wear her jewelry nearly every single week. Plus, I’ve donned them for special occasions. Remember the Kentucky Derby? We stopped at her store to get a few pieces! Also, vacations in London? The colorful pieces are a must!.

For more than a decade, I’ve invested in her collection. Honestly, it’s one of my all-time favorite brands.

As a female entrepreneur, Kendra Scott grew her Austin, Texas brand. She evolved a small brand into a global juggxrnaught. Overall, I’ve loved seeing her appear on the TV show, Shark Tank. Plus, she’s done a lot of media interviews. She prides herself on family, fashion, and philanthropy. Also, she grew up in Kenosha, Wisconsin. She’s a Midwest girl at heart, which makes me so happy!

Kendra Scott Jewelry

Okay, so shoppers can pick from a variety of Kendra Scott pieces based on color and birthstones. In fact, you can even integrate playful charms that add a dose of style to any outfit.

Her most popular style? The Danielle earrings. Furthermore, it was the very Kendra Scott earring style that I ever owned. Plus, she has plenty of other classic and bestselling styles. To start, check out her Maggie Hoop Earrings. Other favorites? Elisa Pendant Necklaces and Sophia Drop Earrings.

Kendra Scott Earrings Nordstrom

Kendra Scott’s Rise to the Top

Kendra Scott came from humble beginnings. As I mentioned above, she was raised in Kenosha, Wisconsin. Love a Midwest gal! Additionally, she attended Texas A&M University.

Kendra Scott Earrings

How Kendra Scott Gives Back

Giving back to charities and communities is a core tenet of the Kendra Scott brand. In fact, it’s part of why I support the brand. When I purchase the jewelry, the little yellow box is more than sparkly things. Overall, it means that I’m supporting a company who supports others.

All in all, Kendra splits the giving into a few categories. Overall, Kendra Scott sets the standard in terms of corporate social responsibility. Trust, take note!

Jennifer Lake Kendra Scott Earrings

Corporate Giving

In all three aspects, Kendra Scott specifically gives back with health and wellness, education and entrepreneurship, and empowerment. What does that mean? Overall, the company donates a portion of proceeds to women and children’s-focused charities.

Community Giving

Kendra Scott has 100+ standalone stores around the country. Basically, the company believes in grassroots efforts and giving in the destinations where the stores exist. Consequently, they invest in them financially and try to identify ways to help them grow.

Kendra Scott Nordstrom

When the first Kendra Scott Chicago store opened, they hosted a variety of events with charities, non-profits, professional organizations, etc. A portion of the proceed of the evening’s sales benefitted the organization. Very cool.

Employee Giving

Last but not least, Kendra Scott greatly values their employees, talent, and human capital. Therefore, they invest in charities and causes that are important to their internal team. Love that!

Kendra Scott Bracelet
Kendra Scott Ear Cuffs
Kendra Scott Jewelry
Kendra Scott Necklace

Jewelry for All Occasions

Wondering when and how to incorporate Kendra Scott jewelry into your every day occasions? Well, there’s Valentine’s Day to Mother’s Day, Christmas to anniversaries, birthdays to graduation.

Jewelry is always the ideal gift. Consequently, Kendra Scott is a great go-to gift idea.. I have been a huge fan of the line for years. Kendra Scott strikes the perfect balance between bold statements and everyday wearability.

In closing, have so many of their baubles in my drawer, and I’m loving their new collection. Overall, be sure to shop their site and stock up on their colorful baubles!

Please note this post contains some affiliate links. I receive a small compensation should you make a purchase from these links. This does not cost you anything. Thank you for your continued support of Style Charade!

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View All 18 Comments

  1. L

    You will be one favorite Auntie with those shopping trips when she’s old enough! Love everything Kendra Scott, & that shark bite hem blouse is in my cart, & you’ve just convinced me I NEED to get it! XO!

    Published 5.2.16 · Leave a Reply
    • J
      Jenn Lake wrote:

      Aw thanks sweetie! I love the way you style your Kendra Scott pieces as well – have an amazing Monday ahead and congrats on all the good news this weekend with your house!!!

      Published 5.2.16 · Leave a Reply
  2. M
    Mollie Sheperdson wrote:

    Kendra Scott makes such cute Mothers Day gifts! And holy cuteness on that tank! Gotta have it!!!

    Published 5.2.16 · Leave a Reply
  3. D
    Danielle wrote:

    I love both of these looks!! Kendra Scott has become an obsession every since I started blogging. It’s all so classic and fun and timeless. I LOVE the tops, they are both super cute and do wonders on their own but also look great with how you’ve paired them!
    Congrats on being a new aunt!! That’s so exciting.

    Keep Sparkling✨
    Sparkling Southerner
    Find me at : Instagram

    Published 5.2.16 · Leave a Reply
  4. S
    Sarah Karger wrote:

    Love! I’ll be thinking about you – just keep doing you, she would be so proud!

    Published 5.2.16 · Leave a Reply
  5. M
    Meghan wrote:

    Love the scalloped top, so cute! Mother’s Day isn’t the easiest day for me either, so I’m feeling you with those happy tears on SnapChat 🙂

    Published 5.2.16 · Leave a Reply
  6. L

    Those starburst earrings are AMAZING!! Miss you, Jenn – we gotta catch up soon!!
    Lauren |

    Published 5.3.16 · Leave a Reply
    • J
      Jenn Lake wrote:

      Thank Lauren! Congrats again on your Today Show segment – so amaaaaazing!

      Published 5.3.16 · Leave a Reply
  7. B

    Oh my gosh Jenn you are so perfect I love both looks!!

    Published 5.3.16 · Leave a Reply
  8. M
    Maggie wrote:

    Oh my gosh I almost just bought this print in the dress version!! I love the top though!

    Published 5.3.16 · Leave a Reply
  9. K

    Your hair looks AMAZING in this post, Jenn! Adore!

    Kelly | Kelly in the City

    Published 5.10.16 · Leave a Reply
    • J
      Jenn Lake wrote:

      Aw, thanks Kelly! The craziest part is that we took these photos just before it started to rain!

      Published 5.10.16 · Leave a Reply


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